Level One Bar & Grill : Integrated Media

Websmiths were responsible for all aspects of the branding and marketing for this Gold Coast restaurant.

The client was looking for an inclusive brand which was elegant without being too posh. Being new to the Gold Coast, the client wished to appeal to both locals and tourists, as well as a range of clientele from local business people to families on holiday.

The project included creation of the original brand, exterior signage, an informative website, stationery design, menu design, brochure design, a '$25 voucher', and a sustained advertising campaign in the local papers and other tourist publications.

The restaurant had been newly renovated in rich tuscan colours, which became the starting point for the brand development. The result is rich, warm and inviting.